Search Engine Optimization

Search Engine Optimization 

Search engine optimization is the need of today to make our future hot and fantastic.Its really hard to drive traffic to your website nowadays because competition has given birth to the race of ranking of your website in different search engines.Optimizing your site to get appear in search engines and get a handsome ranking out there cost you very much it can cost up to thousands of dollars if you are not skilled in this area.

There are many websites and blogs which are claiming that they revel you the secret to how to get listed in top search engines such as Google and other Yahoo but unfortunately this claim is totally bullshit but there are some of them who fulfill there claim and tells you some thing about that trust me no one is going to tell you the whole you have to make your own way.Here are some tactics to how to rise your seo ranking so lets go

Keyword Research Tools

You must do keyword research before you start optimizing your site, that much is obvious, but what tools should you use?

There are some excellent keyword research tools which are really going to help you out,I can recommend professional tools.They are Wordtracker and Keyword Discovery. Both are great and both are different.Tool that I personally recommends you is Wordtracker tool and move to Keyword Discovery afterwords.

If you are choosing wrong keywords you cutting your own roots.Selection of wrong keywords you may end up with a high ranking site but won’t convert your traffic! Correctly identifying the best keywords and search terms using a keyword search tool will help your odds of success and give you a fighting chance to target prospects who are more likely to turn into clients.

If you want more information about it so go to the links below

1. http://www.wordtracker.com/
2. http://www.keyworddiscovery.com/
3. http://www.seoscribe.com/

Use The META Description Tag

Meta tag is compulsory for all websites and blogs you should use the HTML <META> description tag.If your site has too many pages so at least you have to put in on your home page and any core pages that bring in search result traffic.Google is referring traffic to your site,first user search for a term if it is listed in your meta tag then bingo you will get listed out there

Create a Website Sitemap

Comparatively creating a site map is an easy step out of them because other tricks are hard to explain if I say creating a site map of your site is a piece of cake it shouldn’t be wrong but although it has much more importance and a key step for rising seo.

Creating site map for your site is hand full of advantages it allow search engines to index your site it actually helps search engines to index all the pages of your site.Some websites only have a few of their pages in the search engines and this can be due to poor linking, sparse navigation or a host of other reasons.

If you have to built your SEO you have to understand the importance of interlinking pages among them it not only built quality links but also rise page ranking individually

A site map is a backbone to built links and provides you vast SEO ranking. Making navigation easier by including a sitemap is just good business sense as well as SEO sense.

Here are some online sitemap generator

1.https://writemaps.com/

2.http://www.screamingfrog.co.uk/xml-sitemap-generator/

3.https://xmlsitemapgenerator.org/

Duplicate Content & URL 

Search engine crawlers have bots which search for a duplicate content if it finds a duplicate content in your site then obliviously your SEO ranking is in great danger.If your site has multiple pages with the same content possibly through a Content Management System(CMS) or through duplicate navigation, or because it actually exists in multiple versions, you could be hurting your search engine ranking results.

You can read more at the following links:
1. http://en.wikipedia.org/wiki/Canonicalization
2. http://www.bigoakinc.com/blog/how-to-do-a-301-redirect/

Social Bookmarking

social bookmarking is a good and often used stretchy in order to rise SEO ranking.If you are popular on social platforms then it is bonus point for you all you have to do is to take advantage of your popularity and in a couple of years you will become no thing to every thing.Social platforms make 5 to 7 % of all the time traffic but this ratio seems to be small although it is a big factor

Don’t abuse this by submitting every page of your site, try to be judicious and think about what pages of your site may be helpful and of interest to other web surfers.

Here are some of the more popular social bookmarking sites:
1. Digg
2. Del.icio.us
3. StumbleUpon
4. Reddit
5. Squidoo

Get To Know Google Services

What would an SEO Consultant’s life be like without Google?
I’ve listed many services that Google offers and I’m sure you may be a bit surprised at how many different pies the search giant’s thumb is actuall in.
Google Webmasters: http://www.google.com/webmasters
Google Analytics:     http://www.google.com/analytics
Google AdSense:       http://www.google.com/adsense
Google Answers:       http://answers.google.com/
Google Directory:     http://www.google.com/dirhp
Google Groups:         http://groups.google.com/
Google Sitemaps:      http://www.google.com/webmasters/sitemaps/

Search Engine & Directory Submissions

Directories are an easy way to build links because anyone can submit age get listed. Directories can, therefore, be of little use for the same reason. Of course getting in directories can be time consuming but it is a one-time affair and usually worth the time. They provide one-way links which will increase your online presence. Not all directories are created equal and paying for the better ones is often money well spent.

Select the best category for your site and follow the instructions on the submission form carefully. Write your descriptions without sensational text. Descriptions of sites should describe the content of the site concisely and accurately When submitting to directories, make sure to vary anchor text and use keywords in the description and title fields.

Choose the most appropriate category for your site. Finding a category that best matches your site’s theme or content will increase traffic from the directory and provide higher quality one-way link to your-site for the search engines to follow.

A few of the more search engine friendly directories for valuable links are the following:
1. http://dir.search.yahoo.com/?fr=yfp-t-501
2. http://www.dmoz.org/
3. http://www.business.com/
4. http://bestoftheweb.com/
5. http://www.avivadirectory.com/